Personal branding is no longer a luxury reserved for the top entrepreneurs. In a world of digital marketing, where our virtual selves are becoming more and more prominent, your personal brand is not to be overlooked.
And the truth is: you already have a personal brand. Just Google your name. The question is: how good a personal brand is it?
Could it be worth $2.5billion, like the queen of personal branding, Oprah Winfrey?
Of course it can, and here are the basic ingredients you already have to make it happen:
We don't use these words lightly. Your individual personality, experience, skill set, preferences, style, and strengths are so incredibly unique that we're already starting on some good footing.
In fact, we know for sure that the exact combination of your strengths is 1 in 33 million. (That's the entire population of Peru, by the way). So, why try to fit in when you were born to stand out?
The real deal
Authenticity is the biggest buzzword in social media at the moment. Why? Because Instagram has been around for long enough now that we know a shiny veneer when we see one. The core appeal of social media was to peek behind the curtain and see people's real lives, not airbrushed models on magazines, so why would we want to see the same perfect influencers smiling back at us through our screens?
Keep it real, and ensure the real "you" matches your online "you," otherwise people are in for a shock.
The world is your oyster
There has never been a better time to be an entrepreneur and market yourself, with the world wide web at our fingertips and more computing power in our pockets than the 1969 moon landing.
The secret to world domination? Do the opposite and hone in - focus on your niche and deep dive on your target customer. Aim to understand everything about them - what keeps them up at night, what are their core challenges, what are their deepest desires? And, how do you fit in?
It might seem counterintuitive, but this is the best path to success - we promise ;)
This blog post was written by Stephanie Melodia, co-founder of Amplenary and personal branding lead. Stephanie is also the founder of startup marketing agency, Bloom, the host of founder podcast, Time to Bloom, and scout for Ada Ventures.
Amplenary is a leadership accelerator unlike any other. A truly unique, 6-week programme for ambitious professionals and entrepreneurs, blending together areas of neuroscience, executive coaching, and personal branding for the very first time. Sign up here or directly contact Maria, Reena, or Stephanie.
Please note none of the brands mentioned or links shared here are sponsored or affiliated. All Amplenary opinions are unpaid and entirely our own, unless otherwise stated.